Did you find this SEO blog post via a Google search? Yes, my SEO strategies and techniques really work. Keep…
Yes, my SEO strategies and techniques really work.
Keep reading to find out how to do SEO like a PRO.
SEO (or Search Engine Optimization) is probably the most important competitive digital marketing advantage that you can have over your competition.
Ranking high for your target keywords not only puts you in the spotlight but also can help you steal business from your competition.
In this day and age, if you rank anything past the first page on Google you will barely get any traffic so you need to work on your Search Engine Optimization game if you’re serious about your online presence.
I’ve been doing SEO for the last 6 years, and throughout those years, I’ve tried to consume all the information about SEO that I could get my hands on. This blog post is all that information plus new ranking techniques that work will work in 2019, in a neat tutorial.
I guarantee that even if you’re experienced with SEO, you will find a trick or two in this post that will help your blog or wordpress site climb higher on Google.
This is a No-BS SEO tips guide where I will not only teach you the techniques but will also link you to plugins, tools and tutorials to implement them. This guide is meant for beginners and advanced SEOers.
Most of the strategies I list here use WordPress plugins but this guide is not limited to WordPress. The principles work for Shopify stores, Woocommerce, Blogger and self-hosted sites. It even works for YouTube SEO.
Every time I used a list I have ranked the steps to take in terms of easiness over ROI, i.e. the first items in each actionable list will bring you the most results.
You should work along each step without skipping anything if you truly want to achieve the results and improve your SEO. Therefore, bookmark this page and keep coming back to it until you’re finished with the tutorial.
Let’s start from the top.
SEO stands for Search Engine Optimization, which is a way to reverse-engineer how a Search Engine (Google) works in order to rank higher in the Search Engine Results Page (SERPs).
By having a strong SEO, a website owner can get free organic traffic that otherwise he or she would have to pay for (e.g. via Google PPC Adwords). Easier said than done, ranking on the first page of Google is both a science and an art.
I wrote another post that goes in a little more depth about what SEO is.
SEO is affected by a multitude of factors such as the authority of your root domain (pizion.com), your subdomain (forex.pizion.com) and the authority of the url itself (https://pizion.com/highest-cpc-keywords-and-best-adsense-niches-2019/)
Also Google takes thousands of other cues when it comes to ranking your site, such as time on site, bounce rate, social shares and more.
Remember, the goal of Google is to show visitors the best information within the first few results, so their algorithms must analyze a lot of factors to achieve that.
We can subdivide these SEO ranking factors into two sections: On-Page and Off-Page SEO.
Ready to get your hands dirty?
On-page SEO refers to any optimization that you can do to the structure of your site itself. Here are the most important aspects:
In short, make sure your User Experience (UX) is top-notch.
After you’ve cleared out your on-page SEO…
Here are some key factors that most people miss when it comes to off-page SEO:
Now that we’ve covered the basics of Search Engine Optimization, it is time to talk about Search Engine Domination.
With the introduction of Rankbrain, coming up first on Google really requires 2 major activities.
To dominate the results you need two things: Superb Content + High Quality Backlinks.
Let’s first dive into content.
Generally, long content will out-seo any other short form.
In a study done of over a million of blog posts, researchers found that the ideal length of a blog post is 1900+ words as shown in this graphic:
300 word blog posts won’t cut it in the long term for the following reason: people will only click on your site, read the article in 30 seconds and leave, without giving you the opportunity to convert that click into a client.
Also, long posts will naturally contain a healthy sprinkle of keywords throughout the text instead of a jam-packed 300-word article in which 50 of the words are just your target keywords.
More importantly, long content will increase the time on site (also known as dwell time) that someone spends on your site, which is a key metric when it comes to rankings.
The general strategy to write a blog post is to create one that adds value (just like this one, I hope). This naturally leads you to write extensive content. This blog post for instance is ~3600 words.
You must aim to write the best article ever written on the topic that you chose. The easiest way is to search for a keyword and condense the top 10 search results. For more info, check out this Skyscraper Technique by Brian Dean.
Now that we got content out of the way. We need to focus on backlinks.
Let me say that again. Backlinks are the holy grail of SEO.
How do you get backlinks?
If you follow these two white hat SEO strategies (great content and solid backlinks) you can be sure your site will be safe of any Hummingbird, Penguin, Panda or Fred updates.
As evidenced throughout this SEO blog post, I am a big fan of tools and scripts to make my life easier.
I have probably tested more than 30 tools over the years.
Here are my personal favorites to outrank my competitors. You can also read my full list of SEO tools.
Nice to have:
I work with clients from various industries from bitcoin to law to biotech and consumer electronics. (Want to work with me? Find out how.)
While each and every client has a different goal, the SEO ranking principles are the exact same.
This is the blueprint I follow for each website I optimize:
There is no point in ranking high if that blog post is not allowing you to forge a relationship with your readers, earn more Adsense Revenue or generate business for you.
Thus, the first step in writing is determining what you want to achieve with your post. Are you writing to generate leads? Collecting sign-ups? Do you want to be perceived as an industry leader?
The goal of your content strategy will largely determine how you will structure your blog post.
For instance, if you want to be a thought leader then you need a long post, to collect sign ups you need an easier to follow funnel with reviews (and ideally a video at the top of the page).
After you have defined your content strategy, think about what keywords and information your readers will find valuable.
If you’re writing about diet and weight loss with the hopes of selling your program to your subscribers, you want to create a relationship with your readers throughout a series of posts that inform the reader and that set you apart as a thought leader or expert in that field.
You might even want to build an email list and then sell your products by means of email marketing.
Ranking for “seo” is hard. Ranking for “seo tips” is a bit easier (medium tail keyword).
How do you do proper keyword research?
You can use multiple tools to find the keywords with the perfect balance of difficulty and search volume.
In Ahrefs, you can go to Keyword Research and type in a few of the keywords that relate to the blog post that you are looking to write.
After their algorithm runs, you will be presented with the stats for your keywords plus other keywords that you should consider.
Here, I like to pick keywords with difficulty <60 and volume > 500. Hint: You can sort this on Ahrefs. (Btw, I’m not affiliated with Ahrefs, I just love their tools)
Once you have 3 or 4 keywords identified, I get to writing.
(in my case “best seo tips”, “seo optimization tips”, “wordpress seo tips”)
Did you know that the answer to ranking #1 has been given to you by Google?
Yes, it is just hidden under your Search Console.
If you jump to Search Analytics, you can see valuable data like keywords that you already rank for. I suggest you install the Keywords Everywhere Chrome plugin to see information like Monthly Volume, CPC and Competition.
Sometimes it is easier to optimize and update your old blog posts than writing a new one. (For instance, I constantly update this particular post to include information that I might have missed).
When I want to update my posts, I grab all the keywords that each post ranks for, put them into a Google doc and then sort them by either Volume or Competition and then see if there are any content holes I could fix. (For instance, this article was lacking a section about “keyword research” so I added it in).
I already mentioned that you should think about 2000 word posts or longer.
Here’s how you can write on of those monster posts with the least amount of effort and time spent.
First, I search the keywords found in step 3 and see what the top rankers are writing about and see if they are mentioning something I don’t already know. From there, I structure my post simply by headers.
After the keywords are strategically placed in the H2 headers, the paragraphs pretty much write themselves. Don’t forget to include images, videos and any other interactive multimedia.
Once the blog post is drafted up, it’s time for an SEO check via Yoast (WordPress Plugin). On the focus keyword, I pick the keyword with the highest volume from the 3-4 target keywords.
I hit Publish and then I pray and hope it ranks.
No, of course not. That’s just the beginning the secret of ranking is what comes after.
You wouldn’t want all the hard work of writing the perfect blog post to just go to waste, right?
A blog post is only valuable if it ranks on the first page, otherwise it really doesn’t matter. Period.
Here are few things I do to rank such content:
Another big bonus: build a reputation
When you become the authority in your niche, you will notice that ranking your content is much easier.
If you can position yourself as the expert, you will crush the Google SERPs.
Here’s how you can boost your personal brand:
That’s all. I just described the step-by-step white-hat SEO strategy that I use for my own sites and for my clients. Hopefully, you found it valuable and you act on this today.
Whatever you do, make sure you don’t fall in the trap and start doing some black-hat SEO techniques like cloaking or spammy backlink building, it can get you seriously penalized by Google. Plus, your high rankings will only be short-lived.
Have a friend that is struggling with SEO? Send them this guide to help them out.
Also help me out by sharing this guide on Facebook and Twitter.
Did you learn something new? Let me know in the comments. If you know any other techniques that are not mentioned in this SEO post, please share them so that we can all benefit.
This post was last modified on January 7, 2019 10:08 pm