Categories: SEO

Top 25 Most Expensive Adsense Keywords 2019 Forbes Magazine Edition

Top 25 Most Expensive Keywords 2019 Forbes Magazine Edition!

Way back in 2018, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in AdWords, costing upwards of $100 per click. But was it true?

had a little idea: What if we used data from our Free Keyword Tool to determine which keywords had the highest costs per click (or CPC’s) in , driving up online advertising costs? Is it or .

The infographic we created based on that data is still one of our most popular and most linked to pages ever, but people often ask us for updated data.

Those people, and curious people everywhere, are in luck! We’ve completed a new, comprehensive analysis of keyword data for five different currencies in English-speaking countries (check out for the data for USD, EUR, GBP, CAD, AUD, and NZD too!).

This time around, we determined the top 25 most expensive keywords (meaning these niche markets are super-competitive) along with their average CPC – and six years later, the results are substantially different!

Ready to see what the most expensive keywords are in 2019? Here we go:

Most expensive keywords in google adwords

Services $58.64
$58.48
$55.48
$54.86
$49.86
$48.41
$48.18
Cleanup & Restoration Services $47.61
Degree $47.36
Medical Coding Services $46.84
Rehab $46.14
Psychic $43.78
Timeshare $42.13
HVAC $41.24
$41.12
$40.73
Loans $40.69
Plumber $39.19
Termites $38.88
Pest Control $38.84
$36.76
Online Gambling $32.84
$31.43
Hair Transplant $31.37
Google AdWords $30.06

Shout out to everyone who helped DailyLifeStyle.net , analyze, and illustrate the data: our data analyst Lindsey Sunny Leone, our web team leader Mark Justin Bieber, and our designer Jack Ma Yun Thai.

About the data

Here’s how we got the list: We pulled all the data collected from anonymous AdWords Performance Grader reports across all industries between June 1, 2016 and June 12, 2017, then looked at the top 1000 most expensive keywords seen during that time period and categorized them by core intent.

For example, we lumped the keywords “bail bonds” and “bail bonds los angeles” into a single category since the core intent is the same. Likewise, keywords involving different types of lawyers (such as “malpractice lawyer” and “injury lawyer”) or insurance were grouped together. We used a similar methodology last time so as to avoid featuring too many specific long-tail or local keywords that wouldn’t have broad applicability to a large number of businesses. We separated distinct services (pest control vs. termites) as much as possible.

We also filtered out keywords with less than 100 clicks from our data set. We only looked at advertisers bidding in USD, GBP, AUD, CAD, and NZD, and analyzed different currencies separately. We also eliminated non-English ads and duplicates (where both the keyword and the CPC were exactly the same) from that set. The results you’re reading about in this article are in USD.

What are the most expensive keywords in AdWords?

The top 25 most expensive keywords in AdWords are as follows:

Keyword Average CPC
$58.64
Bail Bonds $58.48
Casino $55.48
Lawyer $54.86
Asset Management $49.86
Insurance $48.41
Cash Services & Payday Loans $48.18
Cleanup & Restoration Services $47.61
Degree $47.36
Medical Coding Services $46.84
Rehab $46.14
Psychic $43.78
Timeshare $42.13
HVAC $41.24
Business Software $41.12
Medical Needs $40.73
Loans $40.69
Plumber $39.19
Termites $38.88
Pest Control $38.84
Mortgages $36.76
Online Gambling $32.84
Banking $31.43
Hair Transplant $31.37
Google AdWords $30.06

What makes these keywords so expensive?

Generally, AdWords keyword costs get driven up in particular niches for one of the following reasons:

People have a bad problem they really need to fix now
When people are desperate for help, they’re willing to spend more on services or products to get that problem solved. That means the companies doing the advertising can charge more for those services, and they can often achieve strong ROI on their ad spend even with high costs per click.

These spaces are also highly competitive, because people don’t necessarily spend a long time deciding where they’re going to shop – they want help NOW! For example, one of the top keywords in the “medical services” category is “emergency room near me.” If the advertiser is in the right place at the right time, they can profit big. (Not that I think private companies should be profiting off people who need emergency care…)

Examples of keywords related to urgent problems include:

“Bail bonds” at #2
“Lawyer” at #4
“Cash services & payday loans” at #7
“Rehab” at #11
“Plumber” at #18
“Termites” at #19
“Pest control” at #20
adwords expensive costs per click

High-priced items or services

Last time around, insurance-related keywords were at the very top of the list. According to our data, insurance is no longer king of the hill. That’s good for marketers trying to drive leads in the insurance industry, right? (Sort of – they’re still almost $50 per click on average. And there are outliers, like “malpractice insurance,” that can cost over $300 per click!)

Now, the most expensive keywords are in the category “business services” – stuff like “data room” and “network security monitoring” – most likely because these services tend to be costly. Companies offering business services are willing to bid more per keyword because there’s so much to gain when a prospect does convert, whether it’s a single big purchase or a service with a high customer lifetime value.

Our last infographic showed that finance-related keywords (like loans keywords and mortgage keywords) are some of the most costly. You can see similar trends this year – see “asset management” at #5 ($49.86 per click) and “banking” at #23.

Law keywords are still way up there, and on average keywords related to legal services are even more expensive ($54.86 per click compared to $42.51 in 2011). This is part of why marketing for law firms can be a challenge.

Fulfilling your hopes and dreams (and addictions)
People will pay a lot to have their dreams come true. For some, those dreams are about getting an education. Y’all love learning and “degree” remains a very expensive keyword (too bad for those of you marketing in the higher education industry).

Once you get a degree, you can get a higher-paying job, and then reward yourself with a big vacation. Travel related keywords like “Hilton timeshare reviews” make an appearance this year at #13 on the list.

What the most expensive keywords in adwords

But people clicking on ads haven’t kicked all their bad habits – “casino” is way up there at #3 ($55.48 per click) and “online gambling” makes an appearance too, at #22. Who needs a Vegas vacation when the fun’s right there in your laptop?

The 25th most expensive keyword in Google AdWords is … Google AdWords? We weren’t expecting this one.

Sometimes people google “google,” and sometimes people bid on “google adwords” in Google AdWords. (OK, we admit it. You’re looking at some of those people right now.)

Want to know what keywords are popular (and how much they’ll cost) in YOUR industry? We can help with that!

Our newly revamped Free Keyword Tool (currently in beta release) has a cool feature that lets you filter your results by industry.

For example, let’s say you want to find keywords related to cars, but you’re in the finance industry and you’re only interested in terms that are relevant to your business. Type in “cars” and select “Finance & Banking” as your industry, and you’ll see results like this:

Your results include terms like “new car lease” and “new car incentives.” However, if you chose “Arts & Entertainment” as your industry, you’d see results like “cars film” and “pixar cars”:

This can really help you to zero in on only the keywords that are going to help you build out your search marketing campaigns, filtering out irrelevant terms so you don’t have to weed through them yourself. You can filter your results by 24 different industries.

Check it out yourself.

What about those top 25 keywords – were you surprised?

Brought to you by bestseobacklink.com, a data-driven marketing toolset powered by a huge index of backlinks, keywords and content.

Top Google searches (as of March 2018)

Guess what people in the United States (and around the World) are searching for the most?

We’ve just uploaded fresh data from March into our monstrous keyword database of Keywords Explorer and, naturally, we wanted to know which Google searches are the most popular as of today.

SIDENOTE. the total size of bestseobacklink.com’s keywords database is now 4.3 BILLION keywords (1.68 Billion of which are Google search queries from the United States alone). Which makes our database the biggest one in our industry.

We have pulled two lists for the United States:

Top100 most searched keywords in the US — a list of terms with the highest average monthly search volume as of today;
Top100 new keywords in the US in March — a list of most popular search queries that we haven’t seen up until March.
And then we also pulled these “best new keywords in March” across all countries in our database, which turned out quite interesting as well.

So here you go:

Top 100 Google search queries in the US

Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is, so that you could see the full picture.

1 107300000 3.55
2 facebook 87350000 3.64
3 amazon 61570000 3.04
4 44660000 2.84
5 google 41120000 2.36
6 36520000 2.96
7 34020000 2.88
8 netflix 28820000 2.72
9 yahoo mail 27350000 3.15
10 walmart 27230000 2.28
11 google maps 25280000 2.5
12 yahoo 23240000 2.87
13 facebook login 21470000 2.84
14 google translate 16800000 3.13
15 home depot 15980000 2.19
16 weather 15920000 2.63
17 maps 14460000 2.42
18 hotmail 13720000 2.83
19 translate 12800000 3.02
20 target 12570000 1.95
21 paypal 12190000 2.14
22 pornhub 12150000 3.54
23 usps tracking 11950000 2.52
24 lowes 11710000 2.17
25 best buy 11650000 1.81
26 11440000 2.97
27 pinterest 11160000 2.43
28 pandora 11120000 2.36
29 calculator 10430000 3.04
30 youtube to mp3 10350000 2.77
31 10240000 2.77
32 wells fargo 10210000 2.82
33 10030000 2.49
34 mapquest 8880000 2.25
35 8840000 2.63
36 8610000 3.26
37 8520000 2.05
38 zillow 8510000 2.22
39 8480000 2.23
40 8170000 1.78
41 speed test 7970000 2.04
42 7210000 2.49
43 7140000 2.62
44 7120000 3.91
45 pizza hut 6840000 1.83
46 6790000 2.56
47 costco 6780000 1.9
48 ups tracking 6760000 2.11
49 usps 6700000 1.99
50 indeed 6490000 2.5
51 6380000 3.51
52 fox news 6280000 2.5
53 chase 6150000 2.66
54 msn 6130000 3.16
55 kohls 6090000 2.07
56 6090000 1.8
57 5900000 1.94
58 dominos 5900000 1.84
59 news 5810000 2.54
60 porn 5770000 3.05
61 roblox 5660000 3.2
62 5620000 1.94
63 gamestop 5390000 1.92
64 steam 5220000 1.59
65 donald trump 5120000 1.85
66 hulu 5080000 1.89
67 macys 5070000 2.09
68 expedia 5060000 2.01
69 etsy 4990000 2
70 spotify 4980000 1.48
71 turbotax 4930000 1.76
72 dropbox 4900000 1.73
73 4870000 3.35
74 papa johns 4820000 1.74
75 you 4750000 1.81
76 bed bath and beyond 4740000 1.66
77 reddit 4630000 2.26
78 powerball 4530000 2.09
79 groupon 4510000 1.77
80 olympics 4480000 1.7
81 walgreens 4470000 1.66
82 southwest 4440000 1.95
83 thesaurus 4400000 2.03
84 4310000 1.85
85 fedex tracking 4300000 2.04
86 minecraft 4300000 1.7
87 imdb 4290000 2.09
88 comcast 4270000 2
89 jcpenney 4260000 1.83
90 4180000 2.45
91 xhamster 4140000 3.55
92 credit karma 4140000 1.89
93 sears 4100000 1.73
94 traductor 4080000 3.65
95 soundcloud 4040000 2
96 nfl 4000000 2.83
97 itunes 4000000 1.21
98 piratebay 3950000 2.75
99 pirate bay 3930000 2.61
100 3820000 1.7

Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.

Search volume
Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

SIDENOTE: here at bestseobacklink.com we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate and we keep tweaking our model to achieve even better results.

Return Rate
Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.

But Return Rate is very useful when comparing two keywords.

For example, the keyword “iTunes” has RR 1.21, which means that people rarely search for that keyword again. (Probably because they were just looking to download this app or learn what it is.)

On the other hand, “ebay” has RR 2.88, which means that people search for it quite frequently. (Probably because people often need to buy something and Amazon is a good place for that.)

Top 100 NEW Google searches in March
This list is much more interesting, because it shows things that people in the US have started to care about in March all of a sudden.

Keyword Search volume Difficulty

1 komodo dragon preserve 170000 32
2 where is komodo national park? 42000 40
3 samurai jack season 5 episode 3 24000 0
4 are komodo dragons endangered? 23000 20
5 121g site:oreillyauto.com 20000 0
6 how fast can komodo dragons run? 18000 15
7 how heavy are komodo dragons? 14000 32
8 brad’s wife 12000 12
9 keo ruug shrine 11000 0
10 cookie too big 10000 0
11 suchi leaks 10000 0
12 prince sidon 10000 2
13 lorde green light 9300 6
14 breath of the wild memory locations 8900 1
15 based stickman 8900 6
16 tad cummins 8800 1
17 qube tent 8700 4
18 lotfia elnadi 8700 2
19 123movies.re 8400 0
20 oreillys auto parts 121g 8400 0
21 no frauds 8100 12
22 southpaw regional wrestling 7600 4
23 bracket 2017 7400 43
24 randy dee hafen 7300 0
25 moomoo.io 7300 1
26 remnant decryption 6600 1
27 warframe octavia 6500 2
28 gorillaz humanz 6300 3
29 aprilthegiraffe.com 6300 5
30 nicki minaj no frauds 6100 10
31 not my rodrick 6000 0
32 nichole cevario 5800 3
33 breath of the wild shrine locations 5700 2
34 room for ruby 5700 0
35 frank ocean chanel 5600 12
36 seriesonline.io 5400 0
37 the heart part 4 lyrics 5300 1
38 mirro shaz shrine 5200 0
39 destiny age of triumph 5100 1
40 breath of the wild shrine map 5100 1
41 saturnz barz lyrics 5100 0
42 i 85 bridge collapse 5100 5
43 i 85 collapse 5000 4
44 randy dee hafen bones 5000 0
45 saturnz barz 5000 10
46 emma watson vanity fair photo 4900 17
47 divine beast vah ruta 4900 0
48 mass effect andromeda remnant decryption 4900 0
49 amanda seyfried hack 4900 12
50 marisa woytek 4900 0
51 sha warvo shrine 4900 0
52 storm stella 4800 16
53 passionfruit drake 4800 0
54 fearless girl statue 4800 13
55 humble kendrick lamar 4800 4
56 westminster attack 4800 6
57 d&d beyond 4700 8
58 orisa skins 4700 7
59 orisa release date 4600 28
60 john’s crazy socks 4400 0
61 shee vaneer shrine 4400 0
62 the broken shore investigating the legion 4300 0
63 breath of the wild armor sets 4200 2
64 green light lorde 4200 5
65 timothy caughman 4200 12
66 new rodrick 4200 2
67 nude marine photos 4200 20
68 thunderblight ganon 4100 0
69 sidon zelda 4100 5
70 shaq flat earth 4000 20
71 breath of the wild lost woods 4000 1
72 champions of legionfall 4000 0
73 destiny 2 collector’s edition 4000 1
74 lion 4 alternate ending 3900 0
75 based stick man 3800 6
76 shee venath shrine 3700 0
77 daka tuss shrine 3700 0
78 akkala tower 3700 0
79 dnd beyond 3700 9
80 age of triumph 3700 1
81 printable 2017 ncaa bracket 3600 29
82 ncaa schedule 2017 3600 40
83 emma watson vanity fair cover 3600 28
84 marine photo scandal 3600 16
85 shae loya shrine 3500 0
86 united airlines leggings 3500 44
87 john b mclemore 3500 4
88 james harris jackson 3500 19
89 botw memory locations 3500 1
90 sarah madden fowlkes 3500 8
91 yiga clan hideout 3500 0
92 sheh rata shrine 3500 0
93 steven universe room for ruby 3500 0
94 tunic of the wild 3400 0
95 divine beast vah naboris 3400 0
96 kendrick lamar iv 3400 13
97 erika butner 3400 4
98 darkeater midir 3300 0
99 hdonline.to 3300 0
100 trump wiretapped 3200 45

What’s interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.

“Sushi leaks” vs “tad cummins” are two great examples:

And in case you’re wondering what’s that “komodo dragon” hype is all about, it’s because of Google doodle.

Why is it today’s Google Doodle?
The Komodo dragon and Komodo National Park are today’s Google Doodle because the conservation area is 37 years old today.

It’s fascinating how Google can create search demand in practically anything, right?

I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.

But I included Keyword Difficulty metric, which is super low for almost all keywords in this list (since they’re brand new).

Keyword Difficulty
Keyword Difficulty score shows how hard it would be to rank in top10 search results for a given keyword (learn more here). It is based on the size and quality of the pages that already rank there.

Given that KD scores for most of these keywords are so low, I wonder if this very article will rank for some of them?

And that’s it for the US.

Let’s look at what bothered people around the World in March.

Top new Google searches in March around the World

I know bestseobacklink.com has a ton of customers from all around the world, and hopefully everyone will find a fun keyword from their country in this list.

Keyword Search volume Country

1 when was the first cricket test match 194000 in
2 minna canth 179000 in
3 komodo dragon preserve 170000 us
4 holi frühlingsfest 2017 140000 de
5 セルゲイ ディアギレフ 133000 jp
6 ハッサン・ファトヒー 127000 jp
7 dünya kadınlar günü 2017 102000 tr
8 cyclone debbie 72000 au
9 marcel heße 59000 de
10 when was the first cricket test match 55000 au
11 where is komodo national park? 42000 us
12 suchi leaks 39000 in
13 hari perempuan internasional 2017 35000 id
14 nyse:snap 33000 br
15 ngày quốc tế phụ nữ 2017 29000 vn
16 lente-equinox 27000 nl
17 けものフレンズ 11話 26000 jp
18 ตรวจหวย16มีนาคม2560 26000 th
19 モンハンダブルクロス 攻略 25000 jp
20 ygs sonuçları 2017 24000 tr
21 samurai jack season 5 episode 3 24000 us
22 niebieski wieloryb gra 23000 pl
23 are komodo dragons endangered? 23000 us
24 holi frühlingsfest 2017 21000 at
25 dove si trova il parco nazionale di komodo? 21000 it
26 けものフレンズ 12話 20000 jp
27 하싼 화티 20000 kr
28 121g site:oreillyauto.com 20000 us
29 holi frühlingsfest 2017 19000 ch
30 how fast can komodo dragons run? 18000 us
31 holi, fête des couleurs 17000 ca
32 コモド国立公園の場所 17000 jp
33 niebieski wieloryb zadania 16000 pl
34 cyclone debbie update 15000 au
35 bangladesh independence day 2017 15000 bd
36 serge de diaghilev 15000 ca
37 mhxx キークエ 15000 jp
38 vaio phone a 15000 jp
39 sergei diaghilev 15000 se
40 st.patrick’s day 2017 15000 se
41 operação carne fraca 14000 br
42 westminster attack 14000 gb
43 google play fish farm 2 14000 id
44 アトラル・カ 14000 jp
45 モンハンダブルクロス キークエ 14000 jp
46 わんずまざー保育園 14000 jp
47 ¿dónde está el parque nacional de komodo? 14000 mx
48 ไดอารี่ตุ้ดซี่ 2 ep4 14000 th
49 how heavy are komodo dragons? 14000 us
50 malina klaar 13000 de
51 ¿dónde está el parque nacional de komodo? 13000 es
52 pb ampera 13000 id
53 八田尚輝 13000 jp
54 性の喜びおじさん 死亡 13000 jp
55 primeiro dia primavera 2017 13000 pt
56 между нами тает лед 13000 ru
57 bs 3 vehicles 12000 in
58 suchi leaks videos 12000 in
59 suchitra leaks 12000 in
60 かごいけ 12000 jp
61 ゼルダの伝説 ブレス オブ ザ ワイルド 攻略 12000 jp
62 грибы тает лед 12000 ru
63 sviatok holí 12000 sk
64 ไดอารี่ตุ้ดซี่ 2 ep5 12000 th
65 สอบครูผู้ช่วย 60 12000 th
66 brad’s wife 12000 us
67 journée internationale des droits des femmes 2017 11000 dz
68 hassan fathy 11000 ie
69 draghi di komodo rischio estinzione 11000 it
70 хасан фати 11000 rs
71 ปัจจัยพื้นฐานนักเรียนยากจน 11000 th
72 科莫多國家公園 11000 tw
73 keo ruug shrine 11000 us
74 moomoo.io 10000 br
75 ホライゾンゼロドーン 攻略 10000 jp
76 辻元清美 生コン 10000 jp
77 зкд 2 сезон 5 серия 10000 ru
78 cookie too big 10000 us
79 prince sidon 10000 us
80 suchi leaks 10000 us
81 lokasi taman nasional komodo? 9900 id
82 journée internationale des droits des femmes 2017 9800 be
83 stemwijzer 2017 nl 9800 nl
84 ตรวจหวย16/03/60 9800 th
85 ไดอารี่ตุ้ดซี่ 2 ep6 9800 th
86 skip challenge 9600 id
87 コモドオオトカゲ 保全状況 9600 jp
88 suchileaks 9500 in
89 モンスト ブリザーガ 9500 jp
90 suchi leaks twitter 9400 in
91 journée internationale des droits des femmes 2017 9300 ma
92 митинг 26 марта 9300 ru
93 เสียภาษีปี 2560 9300 th
94 lorde green light 9300 us
95 nyse:snap 9200 ca
96 ตรวจสลากกินแบ่งรัฐบาล 16 มีนาคม 2560 9200 th
97 payut ngaokrachang 9100 th
98 ¿dónde está el parque nacional de komodo? 9000 ar
99 sergei diaghilev 8900 sg
100 based stickman 8900 us

Trending Right Now!

This post was last modified on March 19, 2019 1:50 am

Share